Meta Ads Case Study: Genomelink

The Problem

Rising CPAs due to creative fatigue and old image/carousel ads. Tighter CAC goals from client’s leadership due to tough economic conditions. Quickly dying creatives (creative fatigue) on content hungry platforms like Facebook & Instagram.

The Solution

A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue. Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.

We helped Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.

73%

CAC reduction

124%

Increase in Registrations

24%

Drop in Cost per Registration

Meta Ads Case Study: Hurom

The Problem

Hurom had rising CPA cost stemming from outdated creatives and overly promotional ad designs. Didn’t feel genuine or authentic to the buyers.

Low profitability was due to increased marketing cost and low ROAS, and over-dependence on promotional discounts and sales-driven messaging to meet desired sales targets. They needed a new strategy to get back on track.

The Solution

We Shifted from an ‘always on sale’ approach to a ‘health-focused’ messaging strategy, addressing key health concerns such as gut health, skin issues, and more.

Dedicated creative strategist analyzing the performance of various factors of UGC such as hooks analysis, variation of CTAs, social proof, etc. to find the best performing recipe for ongoing UGC content strategy.

Reduced CPA by 65% by leveraging performance-optimized UGC creatives to make the brand more relatable and increase its trustworthiness.

36%

CAC reduction

2.5x

Increase in ROAS

60%

Reduction in CPA