Meta Ads Case Study: Hurom

The Problem

Hurom had rising CPA cost stemming from outdated creatives and overly promotional ad designs. Didn’t feel genuine or authentic to the buyers.

Low profitability was due to increased marketing cost and low ROAS, and over-dependence on promotional discounts and sales-driven messaging to meet desired sales targets. They needed a new strategy to get back on track.

The Solution

We Shifted from an ‘always on sale’ approach to a ‘health-focused’ messaging strategy, addressing key health concerns such as gut health, skin issues, and more.

Dedicated creative strategist analyzing the performance of various factors of UGC such as hooks analysis, variation of CTAs, social proof, etc. to find the best performing recipe for ongoing UGC content strategy.

Reduced CPA by 65% by leveraging performance-optimized UGC creatives to make the brand more relatable and increase its trustworthiness.

36%

CAC reduction

2.5x

Increase in ROAS

60%

Reduction in CPA