Meta Ads Case Study: Genomelink

Case Studies
Written By Rob Rosenast

The Problem

Rising CPAs due to creative fatigue and old image/carousel ads. Tighter CAC goals from client’s leadership due to tough economic conditions. Quickly dying creatives (creative fatigue) on content hungry platforms like Facebook & Instagram.

The Solution

A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue. Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.

We helped Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.

73%

CAC reduction

124%

Increase in Registrations

24%

Drop in Cost per Registration

Rob Rosenast
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