How To Build a Whop Store Step by Step
Start your own store with Whop
How To Build a Whop Store Step by Step
If you want to know how to build a Whop store, the short answer is that you can do it in one evening. There's no monthly fee and no code. You can sell courses, file downloads, memberships and paid communities from one page.
The confusing part is the cost. A lot of what's online about Whop fees is old or unclear. This Whop tutorial for beginners walks through the six setup steps, three ways to make money with Whop, and what you really keep from each sale.
What Is Whop and How Does It Work?
On Whop, a store is called a "whop." It's your business page. Inside it you add apps, like a community chat, a course or a file download area.
You bundle those apps into a product and charge for it, either once or monthly. Whop also has a marketplace called Whop Discover, where people browse and buy from different stores.
Step 1: Create a Whop Account
Go to whop.com and sign up with your email, Google, Apple or Discord. Click "Create a whop," choose to start a new business, and give it a name. Whop sets up the basics for you.
Pick the country you actually live in, because payouts depend on it. If you only want checkout links and you'll deliver the product somewhere else, Whop has an option to use it for payments only.
Step 2: Add Apps to Your Whop
Apps are what your buyers actually get. That could be a chat, a course, a files area, or access to a Discord or Telegram group.
Keep it simple at first:
A digital product can be one files app
A membership can be a chat plus a course
One or two apps is plenty until people are paying
Step 3: Create a Product and Set Your Pricing
Open the products section and click "Create product." Give it a clear title and headline, then choose free or paid access. Paid options include monthly, 7 days, 3 months, 6 months, yearly, custom, or a one-time payment. You can also add a free trial.
Advanced options let you limit how many people can buy, add a waitlist, ask questions before checkout, or send buyers to a page after they pay. If you have one product, start with one price. You can always add more later. Need product ideas? See our guide on how to sell digital products for beginners.
Step 4: Set Up Whop Payouts
In payments, choose your country and verify your identity. Then go to finances and connect where your money goes. Whop payout fees depend on the method:
Standard US bank transfer: $2.50 per payout
Instant bank deposit: 4% plus $2.50
Crypto: 5% plus $1
Wire: $23
For most beginners, the plain bank transfer is the cheapest choice.
Step 5: Design Your Store Page and Get on Whop Discover
Add your logo, a clear description, and your products with what's inside. This page is also required for Whop Discover. You apply from your store settings. Whop says stores are reviewed automatically after onboarding and listed if they meet the requirements, and that approval became instant in 2025. Requirements can change, so check your dashboard.
Write the page like a landing page. Your title and first lines are what browsers see first, so say who it's for and what they get. Choose the narrowest category that fits so the right people find you.
Step 6: Create a Whop Checkout Link
Open checkout links, create one and copy it. Post it in your bio, your videos and your emails. You don't have to wait for Discover to start selling. Before you share it, open the link in a private window and walk through checkout yourself so you know exactly what customers will see.
3 Ways To Make Money With Whop
1. Sell your own digital product. The simplest version is a one-time product like a template pack, guide or checklist. The more advanced version is a paid community with a monthly price, with an optional free tier so people can look around first. Pick a small niche, like meal plans for night-shift nurses instead of general health tips. An AI assistant like Claude can help you outline the product and draft the page, then rewrite it in your own voice. We cover more of this in how to create and sell digital products with AI.
Here's example math with made-up numbers: 50 members paying $29 a month is $1,450. Card fees of about 4% per payment come to around $59, so you keep roughly $1,390 before payout fees. And those 50 members still have to find you.
2. Use the Whop affiliate program. Other people can promote your product and earn a commission. The default is 30% and you can change it. Affiliates are paid after 30 days, and Whop adds a 1.25% processing fee. On a $297 course sold through an affiliate, that's about $89 commission, about $4 affiliate processing and about $8 card processing, around $101 total, or 34%. You keep about $196. It's still a sale you might not have made, but set your commission knowing the numbers. You can also be the affiliate for products you use and trust.
3. Get paid to clip with Whop Content Rewards. You don't need a product at all. Brands fund campaigns and pay per 1,000 views. You join for free, cut clips from the brand's official footage, post them and submit the links. Recent campaigns mostly paid 50 cents to $1.50 per 1,000 views, with a 10% fee, and money settles about 10 days after approval. Full details are in our Whop clipping review.
Whop Fees Explained
There's no monthly fee, but selling isn't free. Card sales cost 2.7% plus 30 cents in the US, with more for international cards and currency conversion. Payouts have fees, optional tools like tax handling cost extra, and affiliate sales can cost you over 30%.
Sources also disagree about a 3% platform fee. The Whop fee schedule checked in September listed none, but older reviews mention it, and Whop says some accounts may see platform or checkout fees. Always check the rate in your own dashboard.
How To Get Customers on Whop
A listing isn't the same as customers. Discover can send buyers, but you're competing with a lot of other stores, and many sellers who do well bring their own audience. Share useful free content, give away a small sample, ask your first buyers for honest reviews, and reply to messages fast. If you're comparing platforms, see how it stacks up against selling on Gumroad.
Be careful with promises. Never promise income or results. Describe what buyers get, price it fairly and handle refunds honestly. Disputes cost extra, and trust is hard to win back.
Frequently Asked Questions
Does Whop have a monthly fee? No. Whop has no monthly fee, but card sales cost 2.7% plus 30 cents in the US, and payouts have their own fees.
How long does it take to build a Whop store? You can set up a basic store with one product, a price, payouts and a checkout link in one evening.
How much does the Whop affiliate program cost sellers? The default commission is 30%, plus a 1.25% processing fee and normal card fees. On a $297 course, that's about 34% of the sale.
Do I need Whop Discover to get sales? No. You can share your checkout link in your bio, videos and emails right away. Discover can help, but most successful sellers bring their own audience.
The Bottom Line
Whop is one of the easiest ways to start selling online: no monthly fee, quick setup, built-in checkout, affiliates and a marketplace. But the store isn't the business. The product and the audience are. Start with one product, one price and one small niche, and check the fees in your own dashboard before you set prices.
This post contains affiliate links. Results vary.
Want the full step-by-step breakdown? Watch the video → https://www.youtube.com/watch?v=JuXTpaowVPE
