AI Video Is Changing Digital Marketing Faster Than Anyone Expected
The AI Video Tool Everyone’s Sleeping On (And How People Are Already Making Money With It)
There’s a new AI video tool in town—and it’s way better than most people expect.
I’ve been testing Higgsfield AI, and honestly, it’s one of those tools that immediately makes you think: yeah, this is going to be everywhere soon.
I took a completely AI-generated photo of an old man, ran it through Higgsfield, and turned it into a realistic, cinematic video in minutes. Slightly unhinged? Maybe. Impressive? Absolutely.
And the wild part is: this is just one of its features.
What Makes Higgsfield AI Different
The first thing you notice when you open Higgsfield is how beginner-friendly it is.
You don’t need to be “prompt-savvy.”
You don’t need technical skills.
You don’t need to know anything about video editing.
Each effect comes with built-in examples that show you exactly what it does before you even start. You upload a photo, type a simple prompt, and the platform handles the heavy lifting—including prompt enhancement if you want it.
This matters because novelty drives attention.
Attention drives clicks.
Clicks drive money.
And right now, Higgsfield still feels new.
Viral Effects That Actually Stop the Scroll
Higgsfield isn’t trying to be subtle—and that’s the point.
Some of the standout effects include:
Explosions & cinematic transitions that work with almost any image
Eye zoom effects that feel straight out of a movie trailer
Bullet-time / Matrix-style camera spins around a subject
Start-frame → end-frame transitions that morph one scene into another
These are exactly the kinds of visuals that people pause on, comment on, and share—especially on TikTok, Reels, and Shorts.
Even if viewers don’t fully understand how it was made, they’re intrigued enough to watch.
Prompts Don’t Need to Be Complicated
Here’s the underrated part.
A prompt like:
“An explosion behind an old man”
…is enough.
You can optionally click Enhance, and Higgsfield will rewrite and expand the prompt automatically. Sometimes that helps. Sometimes it adds fluff you don’t need. The key is that you’re not stuck—you can keep it simple and still get great results.
This is why it’s perfect for beginners or freelancers who want speed over perfection.
Free vs Paid: Is It Worth $9?
Higgsfield offers a free model, and yes—you can actually test it without paying.
That said, there are trade-offs:
Slower generation times
Lower output quality
Possible long waits during peak hours
The paid plan is $9/month, which gets you faster generations, higher quality, and more credits. For anyone planning to sell videos or create content regularly, it’s honestly a no-brainer.
Skip a couple of coffees and you’re covered.
How People Are Making Money With This Right Now
This is where it gets interesting.
Platforms like Fiverr and Upwork are already full of AI video gigs—but very few freelancers are using Higgsfield specifically.
That’s the opportunity.
Think custom videos like:
Funny edits using a client’s photo
Cinematic intros or viral clips
Personalized “shock value” content for social media
Clients send you an image.
You run it through Higgsfield.
You deliver a short, eye-catching video.
They pay.
Simple.
AI Ads: The Real Long-Term Play
One of the most overlooked features inside Higgsfield is AI ad generation.
Upload a product image, apply an effect, and suddenly you have a high-impact visual ad that doesn’t look like a traditional ad. That’s important—because ads that feel like content perform better.
Brands already know this.
They’re willing to pay for it.
Higgsfield just lowers the barrier to entry.
A Quick Side Opportunity: Lead Generation
While testing tools like this, I also came across a solid opportunity for beginners: lead generation.
Businesses are constantly paying for leads—emails, phone numbers, websites—anything that helps them contact potential customers.
If you want to collect leads directly from Google Maps, LeadSniper is one of the simplest tools I’ve seen. A few clicks, export to CSV, done.
Different path, same theme: automation + demand.
This Isn’t a Get-Rich-Quick Thing (And That’s Good)
Let’s be real.
This isn’t going to make you rich overnight.
It’s not magic.
It’s not passive.
But it is a starting point.
Most opportunities don’t look big at the beginning. They just look possible. And once you start working—really working—doors open that you couldn’t have predicted.
AI is popular.
AI video is even more popular.
And tools like Higgsfield are early enough to still matter.
If you’re not doing anything right now, this is a solid place to start.
Sometimes that’s all you need.