Alex Hormozi’s 5 Ways To Get More Customers
There are only five ways to get more customers, and once you know them, you’ll see how simple the game really is. Let’s break it down step by step.
1. Reach out directly.
The first way is the most hands-on: private outreach. Whether it’s cold calling, cold DMs, or cold emails, this approach gets you directly in front of potential customers. It’s personal, targeted, and when done right, incredibly effective.
2. Create content that pulls people in.
The second method is about attraction. You make content so compelling that it draws people to you. Think videos, blogs, social media posts — whatever resonates with your audience. The goal is to showcase your value and let people come to you.
3. Run paid ads.
Advertising is a classic for a reason. Platforms like Google, Facebook, and TikTok let you get in front of exactly the people you want to reach. Invest in ads, and you can scale your reach faster than almost any other method.
4. Get affiliates and partners.
The fourth way is all about collaboration. Bring on affiliates and partners who can promote your business to their networks. They do the outreach, and you get the customers. It’s a win-win.
5. Turn customers into advocates.
Lastly, let your customers spread the word. When you deliver exceptional experiences, they’ll naturally tell their friends and family, creating a ripple effect of referrals.
These five strategies are universal. Focus on mastering them, and you’ll never run out of customers. It’s all about consistency and execution.
